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Print shipping labels instantly with blueNo subscriptions. No minimums.

blue is a print and ship platform built for retailers who want great rates, multiple carrier options, and instant label printing. Save money, time, and resources without monthly fees or volume requirements.

Registration
Free
Registration
Pay per label
ePostage
Pay per label
Rate shopping
Multi-carrier
Rate shopping
The platform

Everything you need to print and ship.

Print your own shipping labels at cost-effective rates, with no subscription fees, no hidden costs, and no volume requirements. Our team works with you to understand your business and help you get the most out of the platform.

What's inside

Built for how e-commerce actually ships

blue combines the label printing, rate shopping, and integration tools small and mid-size shippers need to run fulfillment without enterprise overhead or lock-in.

  • Simple to start

    • Free to register and get started today
    • Supports eVS and ePostage
    • Printer and scale integration directly from your browser
    • Support for all browsers and operating systems
    • Try blue in a test environment before going live
  • Efficient to use

    • Auto-complete for domestic and international addresses
    • Print a batch of labels in a few clicks
    • Create and print labels within seconds
    • Manage pickups: schedule, review, and cancel
    • Scan-based return labels for easy returns
    • Review and manage scan forms log history
    • Multiple return addresses via the address book
  • Budget-friendly

    • ePostage: pay only for postage, no subscription fees
    • Simple rate shopping: lowest available rates across carriers
    • Automated handling of USPS label-cost adjustments
    • Automatic refunds for unused labels
  • Flexible for you

    • Import orders from a file or from your database
    • Choose from a variety of payment methods
    • Review and manage shipping log history
    • Synchronize orders with other marketplaces
    • QR code package labeling for USPS drop-off
    • Generate IB labels to use IB shipping services
    • Run a variety of reports
    • Address search by 5 ZIP digits
  • Technically sound

    • Easy-to-integrate API with full documentation
    • Two-factor authentication
    • From-scratch USPS full compliance engine (no third-party APIs)
    • Address tool API: built-in address validation and correction
    • Full-featured CRUD for labels, prices, manifests, users
  • Reliable

    • ACH pre-funding for partners
    • Integration and order synchronization with common e-commerce platforms
    • USPS GSS integration support
    • Package tracking
    • Knowledge base with industry and product guides

Twenty years. Millions of parcels.From growing online stores to the world's largest retailers.

FAQ

blue, answered

The questions shippers ask most often before registering.

No. blue has no subscription fees and no volume requirements. You pay only for postage through ePostage and print labels at cost-effective rates. USPS label-cost adjustments are handled automatically, and unused labels are refunded automatically.

Get started

Start printing labels today.

Registration is free and takes minutes. Try blue in the sandbox environment first, or create your live account and start printing labels with multi-carrier rate shopping and no subscription fees.

Call: 801-889-1281